The Co-operative Bank  – Withdraw From This

Directed by Anthony Rubinstein
Produced by Unit9 Films
Agency: Denstu Creative UK

British Arrows Shortlist 2023 – Financial & Corporate Services

TV campaign for for The Co-operative Bank.

The ambition was to expose what goes on behind the scenes at a high street bank, to make the connection between your physical cash and the sneaky things it might be invested in without you knowing… We did it by creating a real projection display that played out across the side of Walthamstow town hall and capturing it all in camera.