HP OfficeJet Pro X: Karma

Director / Editor: Anthony Rubinstein
Produced by Mad Cow Films

Branded content for HP, that I directed and edited on behalf of Mad Cow Films. Showcasing a real life use case of the OfficeJet Pro X in the form of Elsa Bernadotte and her Swedish start-up, Karma;  a company on a mission to tackle the problem of food waste in cafes across Europe.

The project consisted of one 1 min hero film and 4 short ‘KSP’ films that were all broadcast across Scandinavia in Autumn 2019.

KSP 1 - Food Rescuing Assistant

KSP 2 - Master of Collaboration

KSP 3 - Problem Solver

KSP 4 - Office Companion