Adidas x Pedri – Keep Going Golden Boy

Directed & Edited by Anthony Rubinstein
Produced by Iris Worldwide

To celebrate Pedri Gonzalez’s win of the Golden Boy award in 2021 – we made these 2 infinite looping clips for Adidas social channels.

The challenge was to find a unique way of portraying his relentless work ethic and the staggering 5,273 minutes of elite football he played in 2021.

KEEP GOING GOLDEN BOY

INFINITE PASSING